3 Steps to Finding Your Brand

How to Establish a Brand for your Business

Okay, so you’re just starting out in your business and you’re excited for the potential outcomes. But first, you have to establish your brand so that people can recognize you and your brand and it’s LEGIT when people come to your for service. I’m going to talk through 3 important things that you need to decide before launching your business! 

jess-watters-483666-unsplash-min.jpg
  1. BRAND
    You cant find your people, if your brand isn’t clear enough to attract your people. The stronger you actually brand yourself the easier it's going to be to get your message across on social media.

    I have created a full branding Guide PDF so you can dive deeper and make sure your brand and message is strong.  Click here to get it.

  2. KEYWORDS
    Have you picked those few words that sum up your entire brand, message, and vibe that your social is going to give off? Maebeck's keywords are fun, colorful, educational, funny, and empowering. Before we post we ask ourselves if the content we are pushing out falls under these keywords. If it doesn’t, we don't post. 

  3.  KEY COLORS
    Yes, you need key colors that will visually draw in your ideal client and tighten your message and brand. Maebeck's colors are pink with bright accent colors. When we post on social we don't use black or whites, or soft pastels, we post bright visually stimulating images that attract a certain type of clientele. So pick your colors…. Lets back up, grab a piece of paper…. Did you grab one? Write down your keywords, now right down your colors…. Now go look at your current social media posts. Do your current posts stick in the keyword and color brand? If yes, great… we can move on. If not, take a week to plan out your social content and make sure each post falls in those colors and keywords.

I hope this helps you move in the right direction to get your business up and running. And remember to have fun! Running your own business gives you the opportunity to be creative and enjoy what you get to do. If you’re looking to boost your social media impact we can help. Click the link below to purchase one of our PDF guides for tips on how to use social media in your business!

Xoxo, Maebeck